Thursday, 10 May 2012

Question 3

3, What kind of media institution might distribute your media product and why?

I think the best institution to distribute my magazine would be Bauer Media, as it is a very well know distributor for magazines. Distributing fashion magazines, such as "Grazia" and "Closer" as well as music magazines such as"Q" and "Mojo" that are very popular magazines with consumers. Although Bauer already distribute music and fashion magazines, there is space in the market for a magazine consists of the two industries, which i believe is a good opportunity for my magazine. As the company does not already distribute any magazine like mine, they may see it as a great opportunity as it may create a new target audience for them. I chose this company because i wanted to make my magazine similar to one they distribute, "Grazia" therefore this magazine may appeal to consumers that currently buy that magazine but have an interest in music, specifically R&B.

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